Strategic Communications Consultancy

ABC creates marketing strategies for client companies and products. This includes financial planning for the

full range of marketing techniques: analyst relationships, content development, online and web strategies, as

well as conference and exhibition activities.

ABC’s approach to meeting a client’s strategic communications requirements includes a range of methods

designed to improve media perception, print and online coverage and ultimately to boost the client’s market

position and maximise enquiry/lead generation.

Depending on a client’s needs and budget, ABC’s various techniques can include:

Consultancy to improve internal understanding of media operations and needs
Analysis of newsworthy client developments and activities
Development of an internal and external communications model
PR Campaign to develop both branding and messaging
Calendar a media and event-led schedule for news releases, case studies, feature articles, white papers, newsletter and website content, conferences and press meetings
Training such as identifying newsworthy developments, effective working with the press & analysts, producing press ready communications developing and presenting a company’s "mission statement" and the benefits of repositioning
Channel marketing to improve communications between client and the sales channel