Home arrow Services arrow Strategic Communications Wednesday, 10 March 2010

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Strategic Communications Consultancy PDF Print E-mail

ABC creates marketing strategies for client companies and products. This includes financial planning for the
full range of marketing techniques: analyst relationships, content development, online and web strategies, as
well as conference and exhibition activities.

ABC’s approach to meeting a client’s strategic communications requirements includes a range of methods
designed to improve media perception, print and online coverage and ultimately to boost the client’s market
position and maximise enquiry/lead generation.

Depending on a client’s needs and budget, ABC’s various techniques can include:
  • Consultancy to improve internal understanding of media operations and needs
  • Analysis of newsworthy client developments and activities
  • Development of an internal and external communications model
  • PR Campaign to develop both branding and messaging
  • Calendar a media and event-led schedule for news releases, case studies, feature articles, white papers, newsletter and website content, conferences and press meetings
  • Training such as identifying newsworthy developments, effective working with the press & analysts, producing press ready communications developing and presenting a company’s "mission statement" and the benefits of repositioning
  • Channel marketing to improve communications between client and the sales channel
 
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